UP Postcard: Giant Local Postcards for Upper Peninsula Businesses

Where we mail

Pick your card

Each card mails to its own area, with its own mailing date and its own pricing. Tap a card to see the details, or text me and I will point you to the right one.

Holiday 2026

Houghton County

Our home base. One mailing to about 15,000 homes across Houghton, Hancock, Calumet, Laurium, Lake Linden, Chassell and Mohawk, mailing the first week of December. Five cards mailed so far.

See the Houghton card Request a mockup

Holiday 2026

Marquette

Our first Marquette card. About 10,000 homes, mailing the first week of December, with a grand opening special.

See the Marquette card Request a mockup

More areas coming

Your town?

We are adding new Upper Peninsula areas. Tell me where you would like a card and I will keep you posted.

Text me your town

Want to be on more than one card, like Houghton and Marquette? That works. Text me and we will set it up.

How it works

Three steps, and I do the design

Request your mockupTell me your business and category. I check that it is open and design your ad for free.
Approve your adAsk for changes until you like it. Nothing prints without your OK.
It hits mailboxesI handle printing, postage and the post office paperwork. Your ad lands in homes on mailing day.

What you get

Everything is handled

Your ad, designed for you

Send your logo and your offer. I build the ad and revise it until you are happy.

Category exclusivity

One business per category on each card. Once your category is taken on a card, nobody else in it gets on.

Printed and mailed

Thick, glossy, full color on both sides, mailed through USPS to homes on the selected routes.

A card people keep

A card full of local deals stays on the fridge for months, so your ad keeps working after mailing day.

Our track record

Recent cards we have mailed

Here are our two most recent cards, front and back. Tap a card to see it full size. See all five cards.

Fall 2026 card 11x14 · mailed to 15,000 homes

Summer 2026 card 11x14 · mailed to 15,000 homes

Questions

Good to know

What does it cost?

Pricing is set for each card and depends on the area and what is going on that season. Text me and I will send current pricing for your area along with your free mockup.

What is the free mockup?

I design your ad for free, using your logo, your offer and your info, so you can see exactly how it will look on the card. You can ask for changes, and you only move forward if you like it.

Is my category open?

Each card has one business per category. Text me your business and category, and I will check it for the card you want.

What sizes are the ads?

Coupon and single ads are 3.5 x 1.8 inches, doubles take two spots, and quadruples take four. Sizes can vary slightly by card, so I confirm them when we talk.

When does each card mail?

Cards mail on a set date for each area, usually near the start of a season. Each area page shows the current date and ad deadline.

Can I be on more than one card?

Yes. Many businesses want to reach more than one area. Text me and we will plan it together.

Who is behind it

About Russell

I'm Russell. I run UP Postcard, a local co-op postcard business based in the Houghton area. We have mailed five postcards across Houghton County, and we are now adding Marquette.

I do it the same way every time: you get a free mockup, one business per category, and I handle the design, printing, postage and post office paperwork. Texting me is the fastest way to reach me.

One giant postcard. Thousands of local mailboxes.